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Building AI fluency at scale with ChatGPT Enterprise

澳大利亚联邦银行( Commonwealth Bank of Australia ,下称 CBA )正与 OpenAI 合作,在近 50,000 名员工中部署 ChatGPT Enterprise ,把人工智能从有限的试点扩展为全行的核心能力。

CBA 强调安全性、一致性与易用性,通过构建连接器、培训、领导示范以及论坛、日常任务和内部实验等实践项目,推动员工掌握 AI 能力。

其目标是在日常工作流中嵌入 AI,然后进一步拓展由智能代理驱动的用例,在关键时刻提升客户体验,重点包括客户服务以及应对欺诈和诈骗的场景。

“当我们想让整个组织使用一个质量极高、表现一致的产品时,我们选择了 OpenAI ,以便把这种能力转化为更好的客户成果。”—— Matt Comyn ,CEO, Commonwealth Bank of Australia

通过在全行范围内推广并配以有意为之的参与策略,CBA 正将 AI 打造为一个平台,以在澳大利亚为客户提供更优的服务成果。上方可听 Matt Comyn 的简短访谈了解更多。

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Commonwealth Bank of Australia (CBA) is partnering with OpenAI to roll out ChatGPT Enterprise across nearly 50,000 employees, making AI a core capability for the entire organization rather than a limited pilot.

With a focus on security, consistency, and familiarity, CBA is building AI fluency through connectors, training, leadership role modeling, and hands-on programs like forums, daily tasks, and internal experiments.

The goal is to embed AI into everyday workflows, then expand into agent-powered use cases that improve customer experience in high-impact moments, including customer service and fraud and scam response.

“When we wanted to get the organization using a very high-quality product with real consistency, we chose OpenAI so we could translate that capability into better outcomes for our customers.”

–Matt Comyn, CEO, Commonwealth Bank of Australia
By pairing enterprise-wide adoption with deliberate engagement, CBA is treating AI as a platform to deliver better outcomes for customers across Australia. Hear more in a brief conversation with Matt Comyn, CEO, Commonwealth Bank of Australia, above.

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